How it Began

neartuit started as a student-pitch project by a talented group of Masters students at the Centre for Digital Media in Vancouver, BC, and was sponsored by TerraTap Technologies Inc. The original pitch was to explore how to increase engagement and attract tech-savvy exhibit visitors, using connected stories and iBeacon technology. It became instantly clear that the two teams meshed perfectly and that this type of solution was in high demand, especially after showcasing a simple prototype to local curators at the Evolution of Gaming exhibit in August 2014. So, in September 2014, we made it official. The CDM Masters students joined the TerraTap team to turn neartuit into a commercial product.

 

Who We Are

neartuit has been developed by a creative team of technology professionals at TerraTap Technologies Inc. We are graduates from the British Columbia Institute of Technology (BCIT) and the Centre for Digital Media (CDM) in Vancouver, BC. Our combined backgrounds cover front-end, back-end, and mobile development, data and systems security, graphic design, project management, sales, marketing, business development, creative writing, filmmaking, game design, and even art history! Utilizing all these skills, our goal is to provide our customers with an exceptionally easy way to increase engagement for their mobile visitors by helping them provide context for their exhibits.

 

Why neartuit

For exhibit curators who want to increase visitor engagement, neartuit is an affordable, easy-to-use, cloud-based content management system for creating and managing mobile content that provides real-time feedback on visitor patterns and preferences. Unlike static didactics or prerecorded tours, neartuit uses iBeacons to automatically display fresh, personalized content directly on visitor-owned smartphones, letting them create their own experience by choosing their own path at their own pace. neartuit also gathers visitor behaviour across venues to easily highlight potential partner and sponsorship opportunities.

 

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